Algorithmic Bidding | Bid Optimization | Brand Discoverability | Keyword Analytics | Buyability | Conversion | Trends & Product Intelligence | Performance Tracking & Diagnostics
Negative Keywords
We have developed a negative keyword tool that automates the removal of Negative keywords that are irrelevant, unprofitable, having low click throughs (CTR) and low conversions (CVR)
Search Term Addition Tool
Sales on Amazon are tracked to the search term and “missing” search terms are welcome additions to the original Keywords
Missing ASIN Tool
On a daily basis, the tool identifies “missing ASINs” that could be particularly relevant to large portfolios where on some ASINs, no campaigns are running
To sell efficiently on Amazon, a Brand must first be efficiently found. Our Discoverability scorecard tracks 32 metrics across key drivers and provides periodic updates to track progress. Our Keyword analytics tool, uses our Proprietary crawlers to uniquely find the top ranked keywords for your Brands (and those of competitors) – and for each keyword tracks search volumes and the relevant page and position on Amazon. Keyword performance is a critical variable in our Bidding model.
Reviews are the ‘trust badge’ that drive confidence – customers often use the no. of reviews and the ratings as a proxy to decode whether or not they can trust the claims that a Brand is making. Brand owners can use reviews – both the velocity and the quality to identify early warning signals or drive competitor insights. Our Platform enables bucketing of reviews into quality, price, packaging and efficacy customized to context and KPIs using NLP.
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