Let's Connect

Performance Marketing and Business Intelligence

Client

Leading Consumer Health company in the US

Context

The client was selling OTC products for treatment on Amazon USA. While the client had already an agency partner in the US that executed its Amazon campaigns, it wanted to leverage the 1DS Platform to drive growth and find opportunities to grow its Amazon business.  

What did we do?

Using our proprietary crawlers, we identified market share, share of voice as well as the market size for client’s categories. We also identified white spaces in the client category to help with new product launches and identify focus-products in the current portfolio. Using our automated bid management algorithms, we automated the AMS management focused on product discovery (for new launches) and profit maximization (for large business products)

1DS Impact

40% growth in Amazon promoted sales MoM while maintaining ACoS and 100% growth in new products (discovery-stage). The client now also has a strong NPD pipeline for the next 18 months

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound