A Mid-sized Skin Care Brand competing with Multinationals on one hand and D2C brands on the other was planning to foray into E-commerce sales with a new online-only launch. The goal for the Company was to completely rethink its online strategy and build a 100 crore INR brand from scratch.
We were involved right from product development, website development, pricing, and performance marketing. Using deep analytics and crawling, we helped the Company in NPD, pricing decisions, content development, Conversion led optimizations, performance planning, and deployment. Performance management is done using our proprietary algorithms which helps us in adjusting bids multiple times a day and build funnels to optimize awareness and conversions
Cost of sales reduced by 40% (compared with their historical nos across other divisions), growth in sales 100% month on month, more than 10,000 bid changes a month through machine learning algorithms, media strategy optimized for business goals. The Brand has become a leading online brand in the beauty category